The National Eisteddfod of Wales is one of the most significant cultural festivals in Europe. Steeped in history and tradition, the festival is a gathering of over 150,000 attendees celebrating the Welsh language and its culture. However, shift your focus to the fringes of this cultural behemoth, and you will unearth another celebration in its own right. Maes B is the Eisteddfod’s rebellious younger brother and the pinnacle of the Welsh language music calendar.
DoCo were responsible for giving this noisy next-door neighbour an even louder new look.
With a yearly attendance of nearly 2,000 young adults, the brand had to be extremely adaptable to the pressures of several social media platforms—the festivals’ main marketing playground.
DoCo created a dynamic and animated brand that adapted to the festivals’ needs.
Activity period: 2018–2019
Services: Branding, Design, Digital