Gŵyl Arall (trans. Another Festival) is somewhat of a ‘blink and you’ll miss it’ festival set within Caernarfon’s historic town walls. The group of tireless volunteers at the heart of this festival have been lovingly crafting unique and intriguing literary and cultural talks alongside music events for over ten years—cramming attendees into otherwise unoccupied corners of Caernarfon.
Gŵyl Arall approached DoCo on the festival’s 10th anniversary to create a brand that would set the tone for the decade to come.
Inspired by the likes of such festivals as Laurghane, DoCo’s non-visual research with Gŵyl Arall revealed the organiser’s intention to work with existing locations to hold the festival. It was a no tent, no teepee, no portaloo affair.
DoCo created a flexible brand based on various abstractions of the festival’s location.
Activity period: 2018–Present
Client: Gŵyl Arall
Services: Branding, Design